![]() However, there is indeed a business by the name of D.J. The ad includes no address or other location information.(This can actually be explained rationally, because in some parts of the world the different systems used for landline and mobile phones produced phone numbers with different numbers of digits.) The phone number(s) listed appears odd - 21 digits long or two numbers of differing lengths.The headline of the ad ("LAID BY THE BEST") is an obvious sexual double entendre.(As the graphic displayed at the bottom of this page indicates, the illustration may have originated with items commonly distributed in bars and restaurants, such as matchbooks or cocktail napkins.) ![]() The subject matter - a woman holding a champagne glass - seemingly has nothing to do with the product or service being advertised, which is flooring.Several clues might suggest that this image was something put together as a joke rather than a genuine Yellow Pages ad: Such is the nature of the putative advertisement from the Yellow Pages (a pre-Internet printed phone directory of business services) for a flooring company displayed above, which is accompanied by an illustration of a woman holding a champagne glass that, when flipped upside-down and cropped in half horizontally, resembles an image of a woman with no lower undergarments touching herself in a strategically sensitive area. The nature of "subliminal," of course, means that these alleged hidden persuaders are not obvious to the ordinary viewer and may require intense scrutiny or an unusual approach (such as viewing an image backwards, upside-down, or with a magnifying glass) to discern. Some critics have long maintained that companies and their advertising agencies often employ subliminal advertising to increase sales by concealing words and images (usually of a sexually suggestive nature) in their advertisements. Where do people find the time to read the Yellow Pages UPSIDE DOWN? Take a look at the first picture, and then the second picture (which is an inverted version of the first), watch as her face and the glass are covered - and see what you get. ![]() The telephone company has now taken this ad out because of the content. The company has offered flexible telecommuting roles in their sales and Information Technology divisions in the past, in the form of full-time jobs.This is an advertisement from the yellow pages, until they realised that if you turned it upside down and covered the lady's head and the hand holding the glass, all was not as it seemed. In addition, the company's Trader Corporation subsidiary produces publications and Web sites covering four product verticals: automotive, real estate, general merchandise, and employment. Yellow Pages Group's revenues are mainly derived from the sale of telephone directory advertisements to small and medium-sized businesses altogether some 420,000 advertisers have a presence in the Yellow Pages. The mission of Yellow Pages Group is to enable connections between Canadians and local businesses, and in doing so, champion local communities’ economy. Headquarters are located in Verdun, Canada.Īs a digital media and marketing solutions company, Yellow Pages is dedicated to connecting people with customers, businesses, neighborhoods and more in Canadian communities. On the Internet, the company hosts about 20 web sites that get approximately 9 million unique visitors a month, making it the top online directory site in Canada. Yellow Pages Group is Canada's largest publisher of more than 340 telephone directories. Researched & Written by Katie Shepherd on the FlexJobs Team
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